# Unsubscribes and suppressed addresses

Source: https://help.meisa.io/articles/unsubscribes-and-suppressed-addresses

Meisa automatically stops emailing contacts who unsubscribed, whose address bounced, or who marked an email as spam. You do not need to clean your list by hand: these people stay in Contacts for your records, but broadcasts and sequences skip them.

## See who is not getting your emails

1. Go to **Contacts** and stay on the **People** tab.
2. Open **Filters** and set **Status** to one of:
   - **Unsubscribed**: they clicked unsubscribe, or you unsubscribed them.
   - **Bounced**: the address does not accept mail.
   - **Marked as spam**: they reported one of your emails as spam.
   - **Not subscribed (all)**: all three together.
   - **Everyone**: every contact, whatever their status.
3. Click a contact to open their profile. A line at the top explains why they are not emailed, for example "This address bounced, so Meisa won't email it."

By default the People tab shows **Subscribed** contacts only, so stopped contacts do not clutter your list.

## What each status means

| Status | How it happens | Can you re-subscribe them? |
|---|---|---|
| Unsubscribed | The person clicked the unsubscribe link, or you unsubscribed them | Yes, but only if they asked you to |
| Bounced | The receiving server rejected the address | No |
| Marked as spam | The person reported your email as spam | No |

Meisa also keeps an address-level block list behind the scenes. An address that hard bounced, belongs to a closed mailbox or a domain that cannot receive mail is blocked for every send, even if you add it again as a new contact. A spam complaint blocks that address for your products.

Some failures are handled for you:

- **Soft bounces** (a full mailbox, a server that is briefly down): Meisa pauses marketing email to that address for 24 hours. After 3 soft bounces in 30 days the address is treated as bounced for good and unsubscribed.
- **Disposable inboxes** (throwaway addresses): Meisa skips them for broadcasts and sequences.

## Unsubscribe someone yourself

- **One person:** open their profile and click **Unsubscribe**.
- **Several people:** on the **People** tab, tick their rows and choose **Unsubscribe** from the bulk actions.

They stop getting broadcasts and sequence emails right away.

## Re-subscribe someone

Only do this when the person has asked to hear from you again.

1. Open the contact's profile.
2. Click **Re-subscribe**.
3. Tick the box confirming they asked to be re-subscribed.
4. Confirm.

The option only appears for **Unsubscribed** contacts. Bounced and spam-complaint contacts cannot be re-subscribed, because sending to them would hurt your sender reputation.

## Topic preferences

Every email has a link to a preference page where people can switch off single email types (for example **Product updates** or **Offers and promotions**) and keep the rest. You can see their choices on the contact's profile under **Email preferences**. Pick the right **Email type** when you write a broadcast so these choices are respected.

## Transactional emails

Receipts and security emails sent through triggers can use **Send even if the person unsubscribed** ("For receipts and security emails only"). Bounced and blocked addresses are still never emailed, because the mail could not be delivered anyway.

## Related articles

- [Handle bounces and spam complaints](/articles/bounces-and-complaints)
- [Unsubscribe links, CAN-SPAM and GDPR](/articles/unsubscribe-and-compliance)
- [Read a contact's profile and activity](/articles/contact-profile-and-activity)
- [Why was my email not sent?](/articles/why-was-my-email-not-sent)