# Send your first broadcast

Source: https://help.meisa.io/articles/send-your-first-broadcast

A broadcast is a one-time email to many contacts, such as a product update or a launch announcement. Go to **Broadcasts**, click **New broadcast**, then fill in three sections from top to bottom: **Who gets it**, **What they get** and **When it goes**.

Before you start, make sure your sending domain is verified and you have a sender address. See [Verify your sending domain](/articles/verify-your-sending-domain) and [Add a sender address](/articles/add-a-sender-address).

![The broadcast composer with audience, content and timing sections](https://cdn.kamaan.io/kamaan/sites/6ae9f671d5ea373710b2366f/images/meisa-broadcast-new-635f4963.webp)
## Create the broadcast

1. Go to **Broadcasts** and click **New broadcast**.
2. Give it a **Name (only you see this)**, for example "October product update". Your draft saves as you go.

## 1. Who gets it

Choose one:

- **Everyone subscribed:** all subscribed contacts in this product.
- **A saved segment:** pick a segment from **Segment**. See [Create a segment](/articles/create-a-segment).
- **Build a custom audience:** pick people by tag, source or email for this send only.

Meisa shows how many people match. Unsubscribed, bounced and spam-complaint contacts are always left out.

## 2. What they get

1. Pick the **From** address. If it is missing, click **Add a sender**.
2. Choose **Write a new email** to write it here, or **Use a saved template** and click **Choose a template**. See [Build an email template](/articles/build-an-email-template).
3. Write the **Subject** and, optionally, the **Preview text (optional)**: the grey line people see next to the subject in their inbox.
4. Pick the **Email type**, for example **Product updates** or **Offers and promotions**. Contacts who switched that type off in their preferences will not get this email. Their other types keep sending.
5. Write your message. Use `{{first_name|there}}` to greet people by name, with "there" as the fallback.

Optional: under **Test two versions**, compare **Two subject lines** or **Two templates**. Set the **Test group (% of people)**, pick whether **The winner is the one with more** **Opens** or **Clicks**, and set **Wait (hours)**. The winning version then goes to everyone else.

## 3. When it goes

1. Choose **Right away**, or **At a set time** to schedule it. See [Schedule a broadcast](/articles/schedule-a-broadcast).
2. Under **How fast**, choose **All at once** or **In waves, most engaged first**. Waves protect your sender reputation on larger lists.
3. Under **Tracking**, leave **Track opens** and **Track link clicks** on unless you have a reason to turn them off.

## Test and send

1. Click **Send a test** and check the email in your own inbox. See [Send a test email](/articles/send-a-test-email).
2. Read the inbox check near the send button: **Inbox-ready**, **Borderline** or **Spam risk**, with tips to fix any problems.
3. Click **Review and send**.
4. Check the summary (email, subject, from, number of people, when) and click **Send to N people**.

You can leave the page while it sends. Results show on the broadcast's page as they come in. See [Read your results](/articles/read-broadcast-results).

## Troubleshooting

- **"Choose a sender before you send."** Pick a **From** address.
- **"The sender isn't verified yet."** Finish verifying the domain in **Email setup**.
- **"This email has no content yet."** Write the email or choose a template.
- **"N variations still need your OK before this goes out."** Click **Read them** and approve them. See [Write and approve email variations](/articles/approve-email-variations).
- **"No one is in this audience, so there is nothing to send."** Change **Who gets it**.
- **Fewer people got it than expected:** contacts who turned off this email type, or who were stopped by the frequency cap, are skipped. See [How the frequency cap protects your contacts](/articles/frequency-cap).

## Related articles

- [Schedule a broadcast and use phased (warm) sending](/articles/schedule-a-broadcast)
- [Send a test email to yourself or your team](/articles/send-a-test-email)
- [Read your results: real opens vs raw opens, clicks and bounces](/articles/read-broadcast-results)
- [Why was my email not sent?](/articles/why-was-my-email-not-sent)